Rowena's areas of expertise are coaching individuals and teams; strategic marketing and planning; mapping systems; "action learning"; working with the planned and unplanned sides of organisational life and change. She focuses on improving communication and implementing practical solutions to deliver tangible results. She works transparently using Systems-Centered® methods and tools. Her goal is to free up energy so the system can work productively with all its resources.

With 30 years experience in marketing and consultancy, she has worked for a wide range of public, private and voluntary organisations, including major manufacturing, financial and professional services firms and healthcare organisations. Prior to setting up rda, she worked for KPMG and The Economist Intelligence Unit. She also lived in Italy where she worked in PR, market research, consultancy and taught at the universities of Milan and Trento. She has trained in advanced facilitation techniques and has extensive experience of working with individuals and teams.

She achieved a distinction in her MSc in Change Agent Skills & Strategies from the University of Surrey in 2002. She also has a Dott in Sociologia from the University of Trento, Italy and a BSc (Econ) from the London School of Economics. She speaks fluent English and Italian and reasonable French. She is a member of the Systems Centered Training and Research Institute, Inc, a Fellow of the Chartered Institute of Marketing, a full member of the Market Research Society and a member of OD Innovation Network and AMED (Association for Management and Educational Development).